Search results for "software renting"
showing 3 items of 3 documents
Software Renting in the Era of Cloud Computing
2012
In the new era of computing, software can be sold and delivered as a cloud service, and software renting has become as a strategic tool to compete in the market. Software renting has several advantages from the customer's point of view. However, for software providers it is challenging to ensure a profitable revenue stream when a license fee is replaced by a periodic rental fee. In this study, software renting was found to help the case firms to differentiate themselves from competitors; it also increased their competitive advantage by making the software available for a larger customer group. However, the negotiating power of larger customers impacted on software pricing, rental agreements…
Benefits of Software Renting in Cloud Business
2012
In the new era of computing, software can be sold and delivered as a cloud service, and software renting has become a strategic tool to compete in the market. In this multi-case study, software renting was found to help the case firms to (i) differentiate themselves from competitors; (ii) increase their competitive advantage by making the software available for a larger customer group, and (iii) decrease the price of software by using centralized software delivery and maintenance. peerReviewed
Software-as-a-Service Revenue Models
2013
When should software providers maintain their traditional licensing model versus offering software as a service, and which SaaS model is more profitable: rental or pay per use? For customers, what are the trade-offs between traditional licensing, renting, and paying per use? peerReviewed